THE ART MART
E-Commerce Site Re-Design
Overview
The Art Mart is a local, eclectic art supply store in the Arts District in downtown Portland. The store primarily caters to the Art School it shares the block with, and the many independent studios in the area. Since the pandemic, they have had an increase in their e-commerce activity. The original site was outdated, challenging to navigate, and not user-friendly. We were brought on to establish the user need and made a more functional and personalized online shopping experience.
Role
UX & UI Designer
Timeline
2wk Sprint
Tools
Figma, Illustrator, Miro, draw.io
DISCOVER
Business Analysis • Heuristic Analysis • Comparative Analysis • Competitive Analysis
What are the current pain points?
Nothing is clickable.
How do you navigate from here?
Where is the online store?
Legibility is a problem
There is no information heirarchy
DEFINE
Problem Statement • User Flow • MVP's
seasoned artists and crafters alike need a way to shop for materials online that still allows for them to access all of the expertise they would get from an in-person experience like recommendations, product descriptions, and swatches.
Feature Prioritization
1
Integrate homepage and online catalog into one cohesive
e-commerce site
2
Add clear product descriptions and suggestions to simulate an in-store experience, online
3
Include options for both in-store pickup and ship to home
DESIGN
Information Architecture • Sketches • Wireframes • Mid-Fi Prototype • Hi-Fi Prototype
Wireframing
Global navigation and information architecture
Mid-Fi Prototype
Problem: Checkout Flow
Hi-Fi Prototype
Solution: Add order summary and confirmation message
Hi-Fi Prototype
Make filter feature sleeker and more clear to use & scale down product cards
