ARTZYBELLA
Personal Dashboard & Mobile Responsive Design
Overview
ArtzyBella is pivoting its business model. Their group painting events and subscription boxes of art supplies have been a hit. But, they are seeking a more personalized approach to art therapy. To do this, they must change their website. They are creating a new platform with a personalized dashboard and tutorial videos. ArtzyBella assigned us with designing this new portal for them. We did this with research that revealed user issues and unique designs that solved them.
Role
UI Designer
Timeline
1 month contract
Tools
Figma, Illustrator, draw.io
DISCOVER
Business Analysis • Comparative Analysis • Competitive Analysis • User Interviews
Key Findings:
1. There is a real opportunity for ArtzyBella to gain an edge on the competition.
2. A lot of the sites seem commercially oriented, they have more in common with department stores than a space that is selling you a relaxed experience.
3. By putting together a site that has a minimialist style— one that emphasizes space, soothing colors and therapeutic copy— we could really make something fantastic. A website that combines art AND therapy.
DEFINE
Persona • Journey Map • Problem Statement
About:
After her most recent breakup, living with the loneliness and disappointment hurt more. She did a group painting session with her office and remembered how much she liked to watercolor as a kid. She was “in the zone” and it made her feel young and happy, even though her work wasn’t super high quality. She wants to feel this way more often. But, when she tried to paint on her own she felt lost - like going to the gym and not knowing how to use the machines.
Needs:
• An accredited instructor she trusts to engage with her on a personal level and guide her toward being her best self.
• Long term, personalized strategies to cope with stress.
• To be "in the zone" as much as possible
Problem Statement
I’m a regular person going through a rough patch and I need help. I want to try art therapy, but I don’t know how to start. I can learn how to do art or get therapy, but not both. I wish there was a platform
where I can interact with art therapists and their programs to develop and maintain a wellness routine.
DESIGN
User Flow • Mid-Fidelity • Usability Testing • High-Fidelity Prototype
Wireframing
Design studio sessions were held to develop the mid-fidelity wireframes
Usability Testing & Iterations
Dashboard Side Navigation
Usability Testing & Iterations
"My Progress" to "My Studio"
Mobile Responsive
Translating the Wellness Check-In to Mobile
